Gift giving, a common social norm, where exchanges are made from one group or person to the next in an effort to celebrate a variety of occasions, such as birthdays, holidays, graduations, etc. However, often in preparation people tend to ask the expected recipient what they desire leaving the person to share multiple individual gift ideas or people simply buy items that are not necessarily ideal or actually usable, from the perspective of the recipient. There are no products available and originally equipped as an aftermarket to address this problem. An apparatus to simplify the process of gift-giving that allows the recipient to express gift ideas and receive the ideal or usable gift. There is a need for a device and a system such as GifterIt, that is not being met by any known or disclosed device or system of present.