Trademarks are extremely important throughout the world. Everyone deals with these trademarks on a daily basis, and is another way of referring to brands. Consumers who are purchasing products are influenced by trademarks, and the reputation these brands represent. Therefore, if you're looking to enter the business world, you need to have a solid understanding on how trademarks work and why they are important in helping grow your business.
Trademarks are effective as a
communication tool. A single brand or logo can evoke certain emotional and intellectual responses about the company, its reputation, and their products or services. These effective trademarks don't need to be a word necessarily. In fact, there are many designs used that disregard any use of the English language or alphabet. Think of a symbol like the one used for Nike. The simple "check mark" design is able to be recognized by anybody around the world, since it doesn't limit its reach due to language reasons.
Trademarks are also extremely helpful in helping customers find you and your products. When customers see a trademark, they are less likely to look for alternatives. Therefore, trademarks are critical in driving purchase decisions made by customers.
With this in mind, trademarks allow for businesses to effectively and efficiently use the Internet and social media to promote themselves. Potential customers will type in your brand name on social media platforms like Facebook and Twitter, creating a high amount of traffic on your webpages and making more customers aware of your brand.
Trademarks also provide value beyond your core business. They can pave the way towards expansion from one industry into another. Think about music artists who use their brand to promote cosmetic products or clothing lines. Growing your brand as such can even lead to bigger businesses wanting to purchase your empire. Think about Disney, who has decided to purchase the rights to Star Wars, further growing their enormous empire.
In conclusion, you can see the scope of what trademarks are capable of. By developing a trademark that captivates your audience and attracts new people, you can grow your business in ways that you may have not imagined.